a programme from Springboard Consultancy

search engine optimisation

First of all let's be clear: no Search Engine Optimisation (SEO) agency can guarantee you rankings or growth. If they tell you they can, they're being either dishonest or foolish, or both. The bottom line is that SEO experts don't control the search engines. Changes to Google's algorithm can, and usually do, come unannounced. That is out of our hands.

However, we can undertake a range tasks which will boost your potential for achieving better Search Engine results:

  • Keyword research is the process of selecting the right phrases to target on your website. You need to optimise your site for phrases that are used often in search queries, but also aren't too competitive.
  • On-page optimisation is where we ensure that your chosen keywords are placed correctly on the page - various tags need to be coded correctly.
  • Link strategy. Linking internally and externally is vitally important to ensure good page ranking and we advise on the best way to create these links.

But before we even begin to look at optimising a site for the search engines we will have already created a website that is in a good place for obtaining a good ranking; this is because all our sites are hand coded.

By hand coding we create pages where the code is clean and minimal; this means we can meet W3C accessibility standards, pages will load faster and work across a range of browsers (with Google now entering this area by creating their browser Chrome. All of this can mean that Search Enginews will find it easier to find your all-important keywords.

Ring us now on 01364 654164 for an informal no obligation chat.

Art has to move you and design does not, unless it's a good design for a bus. David Hockney