Why Design?

"design is not just what it looks like and feels like. Design is how it works."
Steve Jobs.

Graphic design is a part of your daily life. From little postage stamps to huge promotional banners to the book you’re reading; graphic design informs, persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.

Design is about identifying problems, asking good questions, and finding better answers. With so much choice available to customers, companies must ensure their products and services are meaningful and relevant.

"Art has to move you and design does not, unless it's a good design for a bus." David Hockney

Alongside winning new business, don't forget the important role design can play in retaining your existing customers. Whether it's a new product or a website redesign, fresh design can keep your customers interested, and help you contend with the competition.

Effective design gives customers a reason for buying from you and not from your competitors. It's a valuable source of differentiation - a well-designed product or service will stand out from the competition.

The Design Council

Evidence shows that using design improves business performance. The Design Council has found that over a third of the UK's fastest-growing businesses see design as integral or significant. Businesses that undervalue the importance of design may be missing vital opportunities.

One of their themes is 'Helping Britain use design to build a stronger economy and improve everyday life.' Read more about this on The Design Council website.